Media & Advertising
Ce se intampla cand taxezi stirile online? Pierzi 1 milion de cititori
Site-urile The Times au pierdut 1,2 mil.cititori in Marea Britanie in ultimele 3 luni, in conditiile in care, incepand cu luna iulie, publisherul a introdus taxa pentru continutul online, scrie presa internationala.
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In mai, continutul netaxat al Timesonline.com.uk a atras 2,79 de cititori unici, raportand o usoara crestere comparativ cu nivelul trimestrului anterior.
News International a lansat pe 25 mai noile versiuni ale Thetimes.co.uk si Thesundaytimes.co.uk, care urmau sa taxeze continutul. Pe 15 iunie a inceput sa redirectioneze cititorii pe noile site-uri, iar pe 2 iulie, a introdus si taxa pentru ambele produse .
Numarul combinat de vizitatori unici atrasi de noile Thetimes.co.uk si Thesundaytimes.co.uk a scazut pana la 1,61 milioane in iulie, de la 2,22 milioane de unici in iulie, si 2,79 milioane in mai.
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